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    You are here: Company information - News - Metsä Tissue Corporation, Mänttä Mill back to result list
    Company information
    Producers of pulp, mechanical pulp, paper and board
    Paper and board converters

    Metsä Tissue Corporation, Mänttä Mill

    Finland, Mänttä

    16.11.2012   Metsä Group's tissue and cooking paper business area ends statutory negotiations in Finland    ( Company news )

    Metsä Tissue, Metsä Group’s tissue and cooking paper business has finished the statutory negotiations commenced in September in its Finnish units. The negotiations were part of Metsä Tissue’s on-going company-wide organisational restructuring targeted to improve profitability. As a result of the statutory negotiations the reduction of personnel will be 19 people. Metsä Tissue’s Finnish operations are based in Espoo and Mänttä and it employs approximately 480 people in Finland.
    “By restructuring and reorganising our operations, we aim to secure our future competitiveness on the growing tissue and cooking paper market,” says Metsä Tissue’s CEO Mika Joukio.
    (Metsä Tissue Corporation)
    09.02.2011   Many Happy Returns, Serla!    ( Company news )

    Company news This year marks the 50th anniversary of the Serla brand – an occasion for fun and celebration in all its key markets, Finland, Scandinavia and the Baltic countries. This dynamic brand and popular product family are continually evolving to help make busy lives easier, both now and in the future.

    A responsible industry leader
    Serla products were launched after Finland’s first modern tissue machine was installed at the Mänttä mill in 1961. Today Serla is known for its eco-friendliness and as a brand that makes everyday life easier. In future Serla will continue pursuing these goals with the responsible mindset of a pioneering industry leader.
    Metsä Tissue strives to minimize the environmental impacts of its products throughout their lifespan, from raw material procurement, production and consumption all the way through to their final disposal. All Serla products are principally made of recycled fibre obtained from recovered paper. Primary fibre used in Serla products is sourced exclusively from sustainably managed forests. Serla products are manufactured close to market and all Serla products are fully biodegradable. The brand has been awarded the Nordic Swan eco-label in recognition of its environmental merits.

    Staying in step with the times
    Serla is a brand that is sharply attuned to the growing eco-consciousness of consumers. Its products help busy families by freeing up their time and making cleaning faster and easier. Serla genuinely listens to consumers and caters to their needs, as evidenced by the brand’s solid reputation and performance.
    In the early 2000s, Serla recruited its famous endearing mascot, the Serla squirrel, which has been a great hit across all age groups. Wise and thrifty creatures, squirrels convey all the positive values embraced by the Serla brand. Serla is safe, economical and sensible, but with a sense of fun and humour.

    Upcoming jubilee events
    Finland will kick off the jubilee year with a campaign targeting day-care centres. As part of a mission to combat the ‘flu season, the Mänttä mill will send out 50,000 packets of tissue hankies and 5,000 cuddly toy squirrels as a special free gift to day-care children around the country. Campaign ads inviting applications will be run in Finnish newspapers.
    The anniversary year will be celebrated in all countries where Serla is well-established and a varied programme of events will be held to mark the occasion of Serla’s 50th anniversary. Special campaigns will be launched along with surprise events throughout the year. Stay tuned! (Metsä Tissue Corp.)
    09.12.2010   Promoting efficient recycling Metsä Tissue seeks new applications for Mänttä mill's de-inking sludge    ( Company news )

    Metsä Tissue Corporation, a leading tissue and cooking paper supplier and part of the Metsäliitto Group, is dedicated to maximizing the recycling of industrial by-products such as de-inking sludge generated during the recovered paper de-inking process. It promotes this work through Finncao Oy, a company founded in 1999 and acquired wholly by Metsä Tissue earlier this year.
    Finncao provides specialized services and expertise in the utilization of de-inking sludge and ash as a substitute for soil and other primary materials in applications such as landfill and road construction, sports tracks and fields and other urban and infrastructural development. Its goal is to further develop its recycling services and to productize recycled industrial by-products in an ecologically and financially efficient way.
    “Finncao offers us an interface for maximizing the sound and efficient recycling of industrial by-products generated during our production processes,” says Metsä Tissue's CEO Hannu Kottonen. “We currently recycle 98 per cent of all our de-inking sludge, and we intend to maintain a high recycling percentage, even though reduced possibilities at landfill construction and inflexible environmental permit procedures in Finland have made this more difficult.”
    Finncao is currently exploring new potential applications and carrying out research and experiments together with various partners. “In future, de-inking sludge and ash from the Mänttä mill could be recycled more extensively in applications such as sub-layers in jogging tracks, cross-country skiing trails, sports tracks and fields, golf courses and downhill skiing slopes. Thanks to its excellent formability and low permeability, it makes an excellent material for structures such as noise barriers. Soundwalls and embankments are in fact the next big applications we are looking into. In structures like these, it absolutely makes sense to recycle industrial by-products rather than use virgin raw materials,” says the Mänttä mill's Environment and Quality Manager Jonna Haapamäki-Syrjälä, who has been involved in Finncao's recent projects.
    “Mänttä's de-inking sludge offers outstanding features such as low water permeability, light weight compared with rock-based raw materials, excellent formability and flexibility - all of which are definite advantages in the construction and use of jogging tracks and ball parks,” says Haapamäki-Syrjälä. (Metsä Tissue Corp.)
    12.10.2010   Metsä Tissue to strengthen Katrin brand with new capacity investment    ( Company news )

    Company news Metsä Tissue Corporation, part of the Metsäliitto Group, has announced its decision to significantly increase the company's Away-from-Home capacity during the coming years.
    The company has confirmed an investment of about seven million euros. The
    targeted location is the Mänttä mill in Finland, with the project scheduled for completion by the first quarter of 2012.
    “By enhancing our offering and product availability, the coming investment will directly support the Katrin brand's growth targets,” comments Christoph Zeiler, SVP, Away-from-Home. “This regional investment will have a Europe-wide impact. It will help us to enlarge our foothold in our key markets and strengthen the Katrin brand presence there. Additionally the investment will improve the Mänttä mill's cost efficiency.”
    The Katrin brand is well-known throughout Europe for its active role in the promotion of hygiene. “Our customers and end users are taking an ever increasing interest in good hygiene both at the workplace and in recreational settings. The investment will create opportunities for innovative new product and service concepts which we aim to fulfill with our new resources,” Mr Zeiler concludes. (Metsä Tissue Corp.)
    24.08.2010   Metsä Tissue concludes statutory negotiations in Finland    ( Company news )

    On August 19th, Metsä Tissue Corporation concluded statutory negotiations addressing options for strengthening, securing and improving the profitability of the company's Baking & Cooking business.
    “We have agreed that production of Baking & Cooking paper at the Mänttä mill will be partially relocated and all converting will be transferred wholly to Düren in Germany. Production of greaseproof paper will continue on PM7 at the Mänttä facility, but the older machine, PM5, will be shut down. All other mill operations will be streamlined and downscaled to match lower production volumes,” says Metsä Tissue's CEO, Hannu Kottonen. “The Finnish government's recently announced plans to amend waste taxation and increase energy taxes and the foreseeable cost impact of these actions had no influence on our negotiations,” Kottonen states.
    The negotiations concerned personnel at Metsä Tissue's Mänttä mill and personnel in the Baking & Cooking business, affecting roughly 500 employees in total. The maximum headcount reduction originally foreseen by the company was approximately 150 employees. The now-finalised negotiations will result in a headcount reduction of a maximum of 117 employees, 96 of whom are blue-collar and 21 white-collar employees. Their contracts will end between March and August next year.
    Metsä Tissue has agreed to support the financial stability and re-employment prospects of terminated employees by providing a voluntary severance package.
    Last June Metsä Tissue Corporation signed a Memorandum of Understanding to buy a specialty paper machine (PM5), related equipment and power plant at M-real Corporation's Reflex mill located in Düren, Germany. With statutory negotiations now completed, Metsä Tissue intends to continue negotiations with M-real in order to finalise the deal. (Metsä Tissue Corp.)
    30.06.2010   Metsä Tissue to initiate statutory negotiations in Finland     ( Company news )

    Metsä Tissue, part of Metsäliitto Group, has announced its intention to initiate statutory negotiations in Finland. The negotiations will address options for strengthening, securing and improving the profitability of the company's Baking & Cooking business. In addition, the company will consider alternatives for generally upgrading the efficiency of the Mänttä mill.
    The available options for strengthening the Baking & Cooking business are either to relocate production, converting and associated sales and customer service functions closer to key markets or, alternatively, to invest in the full or partial modernization of production equipment at the Mänttä facility. One motivating factor for the required analysis is the Memorandum of Understanding signed on 16th June by Metsä Tissue and M-real to investigate whether a paper machine and related equipment and facilities at the Reflex mill in Germany might match the needs of the Baking & Cooking business.
    The statutory negotiations will concern production, logistics and service personnel at Metsä Tissue's Mänttä mill as well as personnel in the Baking & Cooking business, affecting 500 employees in total. The maximum headcount reduction foreseen by the company would be approximately 150 employees.
    The mill has five paper machines, three of which produce tissue paper and two greaseproof paper. (Metsä Tissue AB)
    27.05.2010   Metsä Tissue brands now stronger than ever - brilliant start-up for rebuilt PM 10 at Mänttä mill    ( Company news )

    The rebuild of PM10 at Metsä Tissue's Mänttä Mill was brought to conclusion ahead of schedule, with the first reels produced on 22 April. The revamped machine produces toilet paper and hand towel base paper for products marketed under the Lambi, Serla and Katrin brands.
    The goal of the six million euro rebuild was to improve product quality over and above brand promises and customer expectations. Another key motivation was to improve energy efficiency, which is one of the company's strong focus areas. The rebuild will reduce water consumption and contribute to energy savings in line with Metsä Tissue's commitment to cut energy consumption by 20 percent within three years.
    “The enhanced product quality will further strengthen our brand position. Serla consumers and customers appreciate Serla's unique combination of ecological awareness, high product quality and functionality,” says Markus Reivala, Serla Brand Director. “I believe the investment will also consolidate Lambi's current position as a premium brand - synonymous with softness - far into future. Metsä Tissue's brands are a guarantee that quality, ecology and economy are always in sound balance, which is directly supported by this investment,” Reivala continues.
    “The rebuild schedule was ambitious, but the project, implemented together with Vaahto Pulp & Paper Machinery Group, was very successful and actually proceeded ahead of plan. This was made possible thanks to the dedication and excellent team input of all involved. The runnability and speed of the paper machine and converting lines improved clearly, resulting in increased efficiency. We now have good potential for a further productivity increase in the future,” says Jori Sahlstén, Regional Operations Director, Northern Eastern Europe and Mill Manager of the Mänttä mill. (Metsä Tissue Corp.)

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