STI Group: Bahlsen cube wins display Superstar Award 2021

Scored against criteria that include design, function, communication, workmanship, technical implementation and innovation, the jury of industry representatives selected the best POS campaigns for this renowned POS publishing house. This year, out of 14 competitors, the Bahlsen relaunch display from STI Group impressed the expert jury to win bronze.

Elevating the everyday
Fully flexible, this high volume tray makes an eye-catching shelf placement alone or in groups, and is also stackable for building a higher impact display. A giant header arch and wrap transforms this modular tray into a striking display island; it combines strong branding with high levels of stock to create real standout, with ample availability and accessiblity from all sides.

POS relaunch
The big Bahlsen relaunch began instore in spring 2021. In late August the sweet biscuit manufacturer followed up with a 360-degree advertising campaign to extend the reach of its new branding.