STI Group: New pre-glued cardboard trays
News General news
We have used our performance-based approach to optimise design and logistics for Coty. Previously displays used one-piece, oversized corrugated trays, delivered on one-way pallets and assembled manually.
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Company news
New compact, pre-glued corrugated trays, delivered on reusable pallets with significantly reduced transport volume, are lighter weight thanks to needing less material – without compromising strength. Co-packers can assemble more easily. In this new design the tray back is folded inwards, offering extra communication space for driving sales.
Coty benefits from:
- more efficient workflows for Coty and the co-packer
- resource-optimised design
- improved logistics
- additional shopper communication
