Nominated for 4 Shop! France Awards
News General news
From 25 to 27 March, the STI Group presented innovative displays and packaging at the Shop! trade fair in Paris. With success - in addition to the great interest shown by visitors, the Group's POS experts were delighted to receive four nominations for the prestigious French Shop! Awards.
How can brands shape the shopping experience of the future? Under the motto "Winning Instore", the STI Group presented outstanding POS projects. Keywords such as sustainability, recyclability and reusability characterised the discussions at the trade fair, as did the major topic of the new EU regulations.
Three display solutions – four nominations
The long-life display for the Suntory brand Pulco won two awards: in addition to the non-alcoholic drinks product category, the jury also nominated the reusable display made of FSC® -certified wood for an "Eco Design" award.
Sweets came out on top in the food and FMCG food categories. According to the latest NielsenIQ rankings, the launch campaign for Ferrero's Nutella ice cream was one of the most successful product launches of the year and was equally successful in the competition. The oversized arch frames freezer chests and can be flexibly adapted to the chest sizes in different countries.
The Christmas Lindt chalet with plush teddy bear - no less cute than the advertised products - can also hope to win one of the coveted Shop! Awards, which will be presented in Paris on 12 June. The decoration includes four simple pedestal displays on 1⁄4 pallets; retailers can put together their own individual product selection.
