Vileda commits to a sustainable display concept from Thimm

Vileda produces floor mops, dishwashing sponges, microfibre cloths, sweeping kits and many other cleaning devices and has now become a leading global brand in mechanical cleaning. For over 70 years, the Vileda brand has been synonymous with innovative products that set standards in household cleaning. Thimm has developed a sustainable, efficient display concept for the successful Freudenberg Group brand.

The modular design of the displays is based on standard trays made from sustainable corrugated cardboard. These trays can be flexibly combined with a few standard parts to accommodate all the different Vileda products in the displays. The one-piece display cover is attached to the trays and the rear panel using a simple plug-in system. The top sign is an integral part of the cover and therefore does not need to be attached manually. Connectors and bar sets ensure a high load-bearing capacity of up to 20 kg per layer. Modular inserts and brackets are used to modify and fit out the displays depending on the retail requirements.

The corrugated cardboard was produced with digitally-printed paper in E and BE quality. The display cover shows a standardised print image which is used for all equipment variants. The digitally-printed cover can be customised and quickly exchanged for specific sales promotion campaigns.

Market tests were carried out before the introduction of the new display concept which enabled Vileda to determine the comparative sales figures. Thimm has been supplying the 1/4 pallet displays since May. The efficient design ensures the displays can be easily refilled at the POS and that their layout always looks tidy. The displays are currently presenting the wide range of Vileda cleaning products in retail outlets throughout Germany. All components of the display concept are made from corrugated cardboard, which means they can be easily returned to the recycled paper cycle after a long service life.