A&R Carton Graz awarded the Red Dot for high design quality (Company news)
AR Packaging Group - Outstanding and award winning: as part of the Red Dot Award: Communication Design 2018, A&R Carton Graz has succeeded in winning over the 24-member jury with its packaging design project. Over several days, the experts examined, discussed and evaluated more than 8,600 international communication design works. They awarded the coveted Red Dot for the high design quality and creative achievement of AR Carton Graz’ Tenz PEEKBOX.
Developed and produced for TENZ GmbH, an Austrian specialist for fastener based in Graz, the PEEKBOX was especially designed to support the sales force as well as to be an outstanding give-away at trade shows. As the product itself is a low-energy wood construction screw with innovative stairs thread technology, the packaging had to have a smart connection to the product instead of merely displaying a screw.
Keeping that in mind the Graz design team thought of a box that emphasizes the novel effect of the screw and awakens curiosity. Hence the name PEEKBOX - which was born during a joint brainstorming session with the customer. The solution was then a folding box in which the screw can rotate without changing its position or without damaging the box. At the same time, the screw also serves as a knob to open the packaging and provides an extra haptic effect.
"We are very proud of our packaging developers, who have demonstrated their creativity on several occasions in recent years and have already brought some prestigious awards to Graz and to the AR Packaging Group. Due to that success at previous awards, Tenz actually became aware of us and wanted to work with our designers, " says Peter Szabó, Managing Director of A&R Carton Graz.
The prestigious prize was awarded in the course of a festive ceremony on 26 October 2018. During the Designers’ Night at the ewerk Berlin, the PEEKBOX was presented to the international guests attending the event – as part of the winners exhibition “Design on Stage” which showcased the state of the art in worldwide communication design exclusively for one night. The prize-winning projects will also be presented in the International Yearbook Communication Design 2018/2019, which will be published on 15 November 2018 and distributed in around 40 countries.
(A&R Carton Graz GmbH)