DS Smith wins Gold Brand Magnet Award for innovative PLAYMOBIL packaging in the Sustainability category
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DS Smith, the leading provider of sustainable, fibre-based packaging, has been awarded gold in the sustainability category for its fully recyclable and recyclable toy packaging for PLAYMOBIL at the Marken-Magnet packaging awards, which are presented annually by leading trade magazine Lebensmittel Praxis. The solution, which is optimised for online retail, conserves natural resources as it serves as both a robust shipping box and high-quality product packaging.
Developed for the geobra Brandstätter Group, DS Smith's sustainable packaging concept is the ideal 2-in-1 solution for e-commerce. The PLAYMOBIL airport set from the City Action theme world is delivered in a shipping carton made of recyclable corrugated cardboard. The packaging solution depicts the included play world printed in one colour on the outside and is also the shipping package, making additional outer packaging for shipping unnecessary. The inside is, as usual for the toy brand, lavishly designed and finished with high-quality multicolour printing. Daniel Vogt, Account Manager at DS Smith, adds: "If you want to give the toy set as a gift, you can simply turn the box over in a few simple steps and use the traditional, colourful PLAYMOBIL packaging." Despite external influences during transport and applied shipping labels, the customer receives flawless product packaging for gifting, collecting or storing by turning the packaging.
Recyclable material for more sustainability in e-commerce
DS Smith won over the jury of the Brand Magnet Award with a unique combination of innovation and sustainability that does not compromise on design or recognisability. Lebensmittel Praxis also praised the packaging, which is optimised for supply chains as it does not transport any unnecessary empty space and uses materials that meet key transport requirements in the best possible way. "As the topic of sustainability is playing an increasingly important role in e-commerce and more emphasis is being placed on responsible and resource-saving packaging, we are delighted that our packaging solution has been awarded the Gold Medal in the Sustainability category," summarises Michael Kullmann, Sales Manager Display & Retail at DS Smith.
