Martin Führer appointed as Nilfisk's new Senior General Manager for the EMEA Central Region

As of June 1, 2021, Martin Führer (49) will assume the position of Senior General Manager EMEA Central at cleaning equipment manufacturer Nilfisk. With this personnel decision, a proven industry professional and Nilfisk expert succeeds Dr. Reinhard Mann, who will retire at the end of May. Thanks to his many years of experience as Country Manager Nilfisk Austria and Sales Manager for the German trade business, Führer is the ideal person to further expand the market position of the renowned global player. "We are very pleased that we were able to win Martin Führer for this task. His entrepreneurial vision and outstanding management qualities have already contributed significantly to Nilfisk's growth over the past seven years. We are confident that he will be able to sustain this success throughout the EMEA Central Region," said Steen Lindbo, Executive Vice President, Global Sales at Nilfisk A/S in Denmark. As part of this, Martin Führer will focus on further driving Nilfisk's innovation and technology capabilities to set new standards in the "Digital Transformation Journey" of the entire industry.

"Shaping the future of cleaning together with my international team - this is a key reason that led me to take on the position of Senior General Manager for the EMEA Central region. Our great teams and their passion for unique solutions, as well as our leading technologies are absolutely inspiring for me. I am more than happy to help shape the successful future of the company," said Martin Führer, delighted with his appointment.

Over the past 15 years, the accomplished manager has held various executive positions in sales, service and marketing in several companies, where he has gained profound skills in strategy development and
-implementation as well as in controlling, communication and human resources management. In addition to his strong growth mentality, inspiring employee leadership is especially close to his heart. His personal leadership motto is "If you want to build a boat with your team, don't give them hammers and nails, but awaken a longing for the vastness of the sea." In this context, the topic of "diversity" is also high on his HR agenda "It is a proven fact that social, cultural and ethnic diversity leads organizations to higher levels of performance. At the same time, the attractiveness as an employer increases in the ever tougher war for talents," Martin Führer continues.

Before joining Nilfisk in 2014, Martin Führer already held various management positions in the international sales business. A native of Vienna, he headed the sales and customer service team for cleaning, sanitation and hygiene solutions in Austria and Slovenia at Diversey, among others. The father of two daughters graduated with an MBA from the Vienna University of Economics and Business Administration and completed several management and sales training courses.