3 in 1: Promotion for neo-angin® junior from Panther Display
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The proven and well-known brand neo-angin® has already launched two medical products against sore throats specifically developed for children in 2021. Now, in partnership with Panther Display GmbH & Co. KG, a trio of secondary placement and promotional elements made of corrugated board for neo-angin® junior has been created on a uniform display basis. The design allows it to be used both as a floor display and as a hand-held sales display as well as a sales-promoting display without goods for shop windows or pharmacy sales rooms.
In order to specifically address the target group, the manufacturer chose the shape of the lollipop for the design, based on the neo-angin® junior sore throat lollipop. This child-friendly dosage form soothes sore throats with Icelandic moss. Sucking soothes the irritated mucous membrane in the mouth and throat and is delicious thanks to the strawberry flavour. The visual design (developed by the creative agency Jäger Health GmbH) is particularly convincing: the strawberry depicted on the topper in a comic-like manner with a large, red lollipop in its hand has a sympathetic effect and also gives parents a good feeling.
Important attributes of neo-angin® junior, such as the absence of artificial colours and alcohol, are clearly marked on the topper. The product-carrying chute underneath is based on a sliced strawberry placed on a rectangular base. This way, the product-carrying floor display reaches a total height of well over one metre and presents the goods at an easily accessible height with removal options on all sides.
In order to also have an alternative to the presentation of goods on counters or hand-held sales tables, the display for neo-angin® junior is used without the base. Finally, the third variant combines the base with the attached topper to create an attractive and eye-catching decorative element. In this way, the display can continue to be used sensibly for promotion even after the promotional product has been sold. In the end, the corrugated cardboard display can, of course, be completely returned to the material cycle via waste paper recycling.
