Winners of the Corrugated Board Innovation Award 2021: DS Smith and ERFURT make wallpapering easy

Timelessly beautiful and quickly applied to the wall: the wallpapers from ERFURT impress with their high quality and are easy to process. For the marketing of its innovative wallpaper collections, the Wuppertal family business has come up with something special. A box made of corrugated cardboard replaces the wallpapering table and guarantees even untrained laymen an all-round successful wall design. The unusual DIY tool was developed and produced together with the display and packaging strategists at DS Smith. The smart wallpaper box is suitable for all ERFURT products that are to be wallpapered using the wall bonding technique. The clever design was worth an award to the jurors of the Corrugated Board Innovation Award. They awarded the wallpapering box second place in the category of sales-promoting packaging.

Professional painters and do-it-yourselfers appreciate them equally: The quality wallpapers of the traditional brand ERFURT. It all started with woodchip wallpaper. Today, the seventh generation of the family-run company ERFURT & SOHN KG sells its classic products worldwide, as well as a diverse portfolio of products for contemporary wall design: from non-woven, smooth non-woven and embossed paper wallpapers to individually designable digital print wallpapers.

Modern non-woven woodchip and non-woven wallpapers are very much in vogue, as they offer a particularly convenient and clean way of renovating using adhesive wallpaper technology. ERFURT & SOHN now offers an extra plus in convenience with the wallpaper box developed by DS Smith. The special highlight: The innovative solution for the professional and do-it-yourselfer saves the wallpapering table. The wallpaper strip can be applied from the running roll directly from the wallpaper box to the pre-glued wall. The integrated wall spacer, the positioning tabs for the ladder and the cutting edge marked on the packaging, with the help of which the strips always have the right length, ensure optimum success. Waste of the wallpaper material can be significantly reduced in this way. At the same time, the wallpaper box protects the wallpaper roll from dirt.

Thanks to the printed assembly instructions, the carding box from DS Smith can be set up in no time at all and can be easily adjusted to the respective dimensions of the wallpaper roll by means of reduction tabs inside the box. And its application is just as simple. A quick introduction to wallpapering with the box is provided by a video tutorial on YouTube. Just scan the QR code printed on the packaging and you can follow step by step on your own smartphone how uncomplicated wallpapering can be: no bulky wallpaper table, no sticky wallpaper strips and a wall picture that is uniform and homely. The wallpaper box makes renovating a breeze.