Favini says 'NO' to counterfeiting and presents Secure Suite, the only full range of ...
... technologically advanced security papers for brand protection
Through significant investment in research and development, Favini can now present a unique, complete range of solutions that reach the peak of excellence with Secure-Nanolock.
Favini, an Italian firm with a long history of innovation in paper manufacturing and a high level of expertise in the security-papers segment, presents Favini Secure Suite, the exclusive range of technologically advanced paper that features unique, effective anti-counterfeiting solutions for various needs and applications. Favini Secure Suite is designed to protect products from counterfeiting by adding security elements within the packaging or labeling that ensure the product’s authenticity.
In recent years, thanks to constant investment in research and the company’s extensive experience in security paper, Favini, has created an entire range of paper that focuses on protecting luxury products and brands. Solutions to protect against brand counterfeiting are widely used in numerous industries, including clothing, footwear, fashion accessories, jewelry and cosmetics, as well as in the food industry, in pharmaceuticals, IT and art.
Counterfeiting is greatly harmful to companies, consumers and society at large. For businesses, this damage comes in at least three forms. The first is financial in the form of reduced sales; the second is in brand image, which reflects on the quality of the original products as they become confused with the counterfeits; the third comes in the form of unfair competition given the lower costs incurred for research, development and manufacturing.
According to the International Chamber of Commerce (ICC), global volumes of counterfeiting are on the rise and are expected to reach USD 1.7 trillion by 2015. Counterfeiting does not only harm businesses, but also society in general in that it increases organized crime, reduces tax revenues and has a negative impact on employment. Consumers are also exposed to health risks when using counterfeit products that contain toxic substances.
Favini’s Secure Suite is the solution to fight back against black-market counterfeits. The company’s wide range of Secure Suite security papers for brand protection features a variety of security elements that can be used with boxes, labels, cards and certificates, as well as on other support materials such as shopping bags, company communications and other documentation in order to guarantee a product’s authenticity. Secure Suite is a modular offering that includes security elements that can be used either individually or in combination for even greater protection.
Among the innovations Favini has to offer, Secure-Nanolock is the most technologically advanced, featuring a special hologram with incorporated code that measures less than 500 μm square and is made up of a holographic pattern that includes a hidden message that can be read by computer or smartphone. A specially designed app and software, along with a magnifying glass, are required to read and decode the hidden message. Secure-Nanolock technology includes the ability to incorporate a unique security feature in the hologram and provides a tracking system for both consumer goods and documents. Secure-Nanolock is currently the only security system of its kind and was made possible by the significant investment that Favini has dedicated to research.
Favini offers seven other solutions along side Secure-Nanolock. These include: Secure-Watermark, a personalized watermark that can be used to identify authentic documentation; Secure-Fibres, synthetic fibers within the paper that can only be seen under sunlight or UV light; Secure-Reagents, which is the treatment of paper with chemicals that change color when an attempt at counterfeiting is made; Secure-Dust, micro-elements included in the paper that can only be seen under a magnifying glass and special lighting; Secure-Check Marker, a verification system that Favini has designed that features a special marker used to quickly check authenticity; Secure-Zap, which ensures document authenticity by way of a special paper treatment that can only be seen with a laser pen or an acoustic device; and, finally, Secure-Skin, a technology that features a micro-embossing that contains custom logos, patterns and other micro-messages that can only be seen with at least 15x magnification and which can be applied to paper that has other security systems in order to provide even greater protection.